Q. My practice already does some of this in-house. How do we handle that?

A. To make it simpler, all of our team’s efforts will be separate from your efforts. However, our social sites will complement and augment your efforts.

Q. Will I be able to approve the content?

A. Yes, you will be given a list of all the sites and can monitor content in real time.

Q. Can I make changes to the content?

A. Yes, you may request changes at any time, by requesting specific changes via email.

Q. How will you handle questions and feedback from our customers on the Social sites?

A. All feedback goes to our Online Marketing Team, who in turn will re-route them to a designated person in your practice.

Q. What type of reporting will I have?

A. Where possible - we track all clicks from the social sites to your website, quote pages, etc. This then is reported to you.

Q. Will you take over our current online marketing efforts?

A. No, in order to maintain the integrity of our efforts, track the efficacy of all online activity, and to prevent misunderstandings, we develop the AOM program separate from your previous efforts. However, in most cases, we can link your existing blog and social media efforts to prevent duplication and avoid confusing your clients and fans.

Q. What resources should I provide?

A. You provide us with a single point of contact, who will be our liaison. We have a best practices document that we encourage you to follow. This includes instructions on how to link to the social networking sites, how to encourage your clients to interact with you online, etc.